The design of the Azza Fahmy Almaza Bay store marks a second collaboration with Cake Café, taking on an expanded role in shaping the spatial layout through the integration of both an enlarged indoor area and an outdoor terrace.

The store features signature display podiums that have become a defining element of the Azza Fahmy Sahel aesthetic. Crafted in poured terrazzo, these podiums showcase a curated selection of scarves, bags, jewelry, and the brand’s signature pieces, reinforcing a sense of material richness and craftsmanship.

Adding a personal layer to the interior, Azza Fahmy herself designed the wallpaper, introduced as a bespoke element for this branch. The result is a refined retail environment where collaboration, materiality, and brand storytelling come together in a cohesive and elevated expression.