The Azza Fahmy jewelry store located in the North Coast was the first of a kind, it was the first collaboration with Cake Cafe. The goal of this partnership is to transform the Azza Fahmy brand from more than jew- elry store into a holistic concept store. Rania Fahmy, Azza’s sister herself had ad- justed her signature lighting product to be colored in white to be more fitting to the summery aesthetic. The entire design used a light beechwood opposed to the brand’s signature dark wood.
The Azza Fahmy jewelry store located in the North Coast was the first of a kind, it was the first collaboration with Cake Cafe. The goal of this partnership is to transform the Azza Fahmy brand from more than jew- elry store into a holistic concept store. Rania Fahmy, Azza’s sister herself had ad- justed her signature lighting product to be colored in white to be more fitting to the summery aesthetic. The entire design used a light beechwood opposed to the brand’s signature dark wood.
The Azza Fahmy jewelry store located in the North Coast was the first of a kind, it was the first collaboration with Cake Cafe. The goal of this partnership is to transform the Azza Fahmy brand from more than jew- elry store into a holistic concept store. Rania Fahmy, Azza’s sister herself had ad- justed her signature lighting product to be colored in white to be more fitting to the summery aesthetic. The entire design used a light beechwood opposed to the brand’s signature dark wood.
